People are strange when they're not changing

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“Everything changes, nothing remains without change.” - Hindu Prince Gautama Siddharta, the founder of Buddhism, 563-483 B.C.

One of the most basic and fundamental teachings of Buddhism is change. Everything changes, nothing ever stays the same and real stability is an illusion.

Change can be a scary prospect – especially during great times and stretches of success. Yet, change can be an opportunity for improvement even if the trajectory following change is not immediately pointing sky high.


  • Markets crash
  • People leave
  • People arrive on the scene
  • New technologies create new consumer demands
  • Bright ideas spark big opportunities


As providers of goods and services, we too change. We can grow, merge, franchise, lose business or become bored or disillusioned with certain facets of our offering.

WARNING: If you try to prevent your personal or business circumstances from changing, you will fail.

To thrive rather than survive it is better to brave up, figure out which direction change is about to hurtle us in, get your bearings and start steering your own course.

TIP: a simple starting point for presenting an alternative course in your business is to start with your website. Simply by tweaking the copy, firing up a new company introduction message or writing a blog, you can refresh the way your business represents itself. Stick your big toe in the waters of change and once you’ve sussed out what’s going to work for you, jump in with both feet.

In the words of David Bowie – turn and face the strain (ch-ch-changes!)

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