"When I saw you I fell in love, and you smiled because you knew."
Here's to the one all those songs you love are about.
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Regular readers of these scratchings will be well familiar to the back teeth with me banging on about the need for businesses to pepper their marketing communication copy with stand-out words.
I don’t care if you’re the leading blah blah blah in the flugalbinder industry worldwide. I don’t care if your customers have more money than god or more power than Beyonce. Your customers are B-O-R-E-D with the same old nouns, verbs, adjectives, idioms and metaphors to describe how great thou art.
Alternatives are needed and there are endless examples of the types of words that will pack some punch into your copy without causing your management team or investors to call for the smelling salts.
And here's one to get the ball rolling:
Our flugalbinders are made to last, they pay for themselves within two years and will shred your outgoing costs, rocket your productivity levels and make you a lot of friends in the process.