Video of the Week: The Handsome Mens Club

I'm strongly sensing they require the services of a dedicated, Australian copywriter and social media consultant. I'm also envisaging some intense strategy sessions.

Right off the bat, I'd recommended a strong image based presence using Flickr and the HMC You Tube Channel, a combination of hot images and witty posts on Facebook, pic linked posts on Twitter penned by Kravitz and possibly Clooney and a new branding campaign to launch their new strapline.

Strapline suggestions:

• Don't leave home without us
• Sheer perving pleasure
• If we had a beautiful body would you hold it against you?
• Handsome is good for you
• Say it with hotties
• Just do us