Quest for the Best

Remember in Pulp Fiction when Vincent Vega couldn't believe Mrs Mia Wallace ordered a milk shake retailing at an exorbitant  $5? That almost seems like a bargain price today. 

The collective we of consumers seem to be on a maniacal quest to find ways to spend our money, so those that invent and produce stuff are given the opportunity to do so – the higher the quality, the more and more they can charge.

If we want to run, we need to buy the most expensive shoes for the best performance. If we want to start bike riding, why would we bother buying a second hand pushy for $50 when we can spend $2,000 on something really schmick? We could, but price invariably brings prestige and excellence. And we certainly deserve that. Not to mention, it’s our money so we can do what we like with it.

To convince people to pay more for what they offer, when it comes to craftsmanship, attention to detail, presentation and customer service; all entrepreneurs must bring it. That’s the Rules of Business 101, right?

Then for Jack Rabbit Slim’s sake, let the standard of marketing reflect the worth.