9 Tagline Tips
- The industry or demographic you most appeal to
- What you offer that your competitors' don't (aka your USP or Unique Selling Proposition)
- How your target market feel about what you offer and whether they need to be swayed towards what you're selling or whether they need to be swayed towards you
- Your strengths (note this is not #1 - it's about them, not you remember)
- Your target market's pain points (and how you solve their challenges)
- What they're interested in, and more importantly ...
- What they're not interested in
- Their sense of humour, sense of serious and the tone of voice they respond to (with their money)
- Your competitors' taglines
And when all else fails, remember The 3 Questions of Marketing
