What your website needs
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| Here's an eye catching image I can relate to adding value by adding content |
Regularly updating
your website with fresh, relevant information is one of the best ways to keep
visitors interested in what you have to show and tell. And sell.
It’s not as
difficult as you may think. Don’t worry if you’re not a literary genius. I
mean, get your spelling and grammar in check but so long as your content
highlights your expertise don’t let the idea of sharing it freak you out.
Remember:
- Post helpful content that is going to inform your clients and prospective clients and pick topics that will keep you all interested.
- Start by putting together one post for every common question you get asked by your clients.
- Answer each one helpfully and simply.
- Throw in a couple of asides or brief personal stories that help illustrate your point.
- Don’t forget an eye-catching image and at least one link to another part or page of your website (a product or another blog post) to boost SEO.
- Keep things interesting by adding videos, asking questions, responding to comments or even conduct an online survey.
· If you’re
really not up for writing your own blog posts – or you don’t have time – you might
be surprised how affordable it is to pay a copywriter to do it for you. I write
blog posts and social media content for a number of companies and it is easy and
fast - not to mention one less thing for them to do (and everybody aspires to having one less
thing to do AMIRITE!)
It has to be easy and fast otherwise the process will get in
the way of regularity and defeat the purpose of getting someone else to do it
for you. Keep the posts short and don’t get bogged down in writing the brief. Appoint
a small number of employees (1-3) to come up with the topics and angles on a
regular basis and they should be able to communicate freely with your
copywriter without having to secure sign off from the Blog Topic Committee beforehand.
I’ve found a
good way to work is:
Step 1: my client will brief me on the topic via either
a word doc with a few paragraphs; an email with some bullet points and a link
or two to related news stories; or a 15 minute phone call.
Step 2 – I convert
their ideas into an easy to read, compelling post with links and keywords where
appropriate. Posts are usually no more than a page long.
Step 3 - I send it back to them to edit as they see
fit, if at all, and post.
Step 4 –
repeat two weeks later
What could be easier?
Stay tuned
for ideas on promoting your posts.
