Bedazzle your business this Christmas*
* Believe me, no one is more
fed up with early mention of Christmas than me
(it’s just not that fun getting
all grinchy and grouchy to children in shopping centres “NoitsnotChristmasyetI’llletyouknowhenitsChristmas”).
But I promise this early mention is for your own good.
The bad news is Christmas has become totally commercialised.
The good news
is see above.
'Tis the season
to make some money and turn some heads.
To get you in
the mood, here are some juicy Aussie Chrissy facts from McCrindle Research:
- 70% prefer to do their Christmas shopping online
- 13% prefer e-cards to those in the post
- 51% of Gen Y want handwritten cards
- 32% plan to spend more on Christmas this year than last
- 28% think it’s a good idea to give to charity rather than buy gifts
Spending is
predicted to be up this Christmas after the ABS has reported that spending continues to increase month to month in Australia. Meanwhile, the low Aussie dollar is
predicted to encourage a lot of domestic
spending - great news for local businesses competing against imported
goods!
WTF! (Well That's Fantastic), but if you want to get in on the
tinsel covered goodness, folks - you’re going to need a Christmas campaign, baby. And
here’s how to do it:
1. Figure
out what you want to achieve
Online
sales?
Lots
of traffic to your website?
Data
capture?
More
subscribers?
Brand
elevation?
2. Decide
where you’re going to reach people:
YouTube?
Twitter?
Email?
Mail
out?
Facebook?
Ad?
Advertorial?
Signage?
PR?
Your
website?
3. Decide
how you’re going to bring attention to yourself:
Price
promotion?
Christmas
gift guide?
Holiday
trading hours?
Vouchers?
Competition?
Sharable
content?
Philanthropic
activity?
Hosting
a special event?
Christmas
card or gift?
4. Make
your marketing collateral totally schmick
Update
the copy and design of your marketing materials and show them your value.
Get in touch if you want a hand.
If you liked this post:
