Are you using Twitter for your business?
I got the following tweet back in June:
Five years! I’m not sure exactly when twitter first flew (gettit?) but I know when I first discovered it I was hooked. I tried to avoid posting lots of monotonous updates pertaining to popping the kettle on or cutting my children’s toenails. Instead, I regaled my followers when I did something out of the ordinary, had something profound to say (according to moi) or had something fall on the floor hilarious to impart (aka I amused my own tiny mind).
Predominantly, I have used Twitter for personal splutterings but have, and do, on occasion tweet to promote my blog posts or my work.
There is a case to be made for using the Tweetosphere for business; like most other social media channels, Twitter:
- Is there to be used by brands and businesses of all industries and sizes
- Allows you to research, reach and engage with target audiences easily and affordably
- Provides an opportunity for supporters and new adopters to have greater access to - and pass along recommendations for - your greatness
- Is a cost effective means of communication
- Empowers companies with something interesting/of value to say: great content attracts followers and friends
Here are but some of the ways you can use Twitter for your business:
- Tweet details of company events and photos
- Link to your blog
- Share links of success stories, customer successes
- Offer followers exclusive offers
- Engage with customers
- Tweet tips demonstrating your professional know-how (make them regular and use the same hashtag each time for follower reference)
- Share product information and images – as well as news of availability
- Share on Twitter bio any geographic limitations or time availabilities for customer support
- Monitor hot topics relevant to your business and competitors via hashtags
- Create a series of Tweets sharing insights from a white paper, including a URL to download the entire paper
- Organise virtual discussion groups with live questions, answers and advice – use a hashtag to help follows find the conversations
And something completely non-business related but funny as hell, go to HuffingtonPost’s weekly Best Parenting Tweets
You can follow my tweets www.twitter/nataliegreen
To find out about using Twitter’s big sister, Facebook for business, check this out.