The 3 questions of marketing
The 3 Questions of marketing
Much like in the early days of dating someone new, in business when you want people to listen to you, trust you (buy from you), you need to know 3 things about them first:
1. Who are they?
2. What do they want?
3. What is their currency?
Once you can picture your audience as a person with specific goals and pressing problems and you can identify whether they are influenced more by money, happiness, status or time, you can grab their attention.
Next step: convince them you can help them.