Video of the Week: Nike Just Do it - Possibilities1:35 AM
So much to like about this ad. Nike is 100% my running shoe of choice. And, like the shoe, the brand and its message, this ad just keeps moving. The lines are simple but strong; they're like slogans. The video includes more than one token shot of a woman excelling in her shoe. The moves are exciting. If this thing comes on in an ad break, I will stop and watch it every time. I love that they kept the imperfection in the commentary ("ride ... ride a tougher bull"). It was authentic. Oh and the narrator is Bradley Cooper. Woof!