The best brief ever5:08 PM
One of the best requests for work from a new client I ever got was about 18 months ago. I got a call from a COO I had never met before and the dialogue went something like, "Hi Natalie this is [let's just call her] Joan Harris from brand marketing agency [let's just call it] Sterling Cooper. I got your name from my colleague, [let's just call her] Peggy Olsen. Peggy recommended you as a fantastic B2B writer and I was hoping you could help me out. We need someone to write a monthly thought leadership piece for our client, [let's just call them] Lucky Strike. Would you be interested?"
A few great things about that:
- I was interested and the client liked me from the first article
- "Sterling Cooper" is a great company and they offered me a great contract for ongoing work
- They always pay me on time every month
- I did know "Peggy Olsen" and she knows what I do for a living but we had never actually worked together. We'd met backpacking around Turkey and in recent years have been what's known in the biz as Facebook Friends.
I bet he was all ...
Me? I wouldn't have been that jazzed.
Now, if it was a letter from Keith Richards ...
PS This is what Andy came up with.